For those who value cosmetics that deliver results rather than promises, the verdict this year was placed firmly in professional hands. We are especially proud that, after rigorous efficacy testing, NiKEL received the prestigious title of The Best Croatian Brand. This award confirms that its benefits are recognised by medical specialists, even in exceptionally strong competition.
The most reputable dermatologists, nutritionists and aesthetic surgeons gathered once again for Estetica Premium Product 2025, the only Croatian beauty competition where winners are selected exclusively by experts.
WORD FROM THE DERMATOLOGISTS
Jolanda Kanižaj Rajković, MD, Specialist in Dermatovenerology
NiKEL – WINNER – “The passion of Mirjana Brlečić, MPharm, for her products is evident in every formula, in the branding and on the website. I value the personal approach, professionalism and accessibility, all of which are reflected in the effectiveness of the products themselves. I also appreciate that each product on the website is paired with complementary care suggestions. In addition to being produced in Croatia, NiKEL uses plants from our region – rose, daisy, immortelle – which, in my opinion, makes it the leading Croatian brand.”
Nevia Delalle, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCTS – NiKEL – “A constant pursuit of perfectly effective ingredients. Research into their composition and efficacy is Mirjana Brlečić’s mission. NiKEL was created from the desire to develop natural skincare that combines pharmaceutical expertise with the healing herbs of the Croatian Mediterranean, without unnecessary additives or preservatives. The brand maintains consistent quality, follows the latest trends and continually introduces something new and surprising. Since 2004, NiKEL has been the most awarded Croatian cosmetic brand, with more than 50 gold medals from innovation competitions across Europe, Asia and America.”
Jelena Jakić, MD, Specialist in Dermatology and Venereology
THE BEST CROATIAN PRODUCT – “NiKEL stands out for its cosmetic laboratory and strong pharmaceutical foundation. The focus is on innovative formulas, often featuring patented plant extracts. The products are typically positioned in a higher price range as dermocosmetics designed to address specific skin concerns. NiKEL is particularly recognised for its facial oils, serums and targeted treatments. It is an excellent choice for those seeking high-quality, scientifically supported natural cosmetics to help manage specific skin issues.”
User experiences
This product is perfect! I have been using it for a few weeks now and I can already see that my skin is smoother and as if it is nourished. It deserves the name elixir and I am just happy to have received it as a gift.
The elixir got rid of my awful wrinkles.
Excellent, tested, skin is velvety. The scent is fantastic.
Bought for the second time and I realized that I can no longer do without it :) Absolutely perfect product and salvation for my combination skin in winter when I apply it most often in the evening under the cream. During warmer periods, I use it after peeling / washing when my skin is additionally dry.
Simply perfect!
The skin already glows after two weeks of use, the elasticity has improved significantly, I am delighted!
Love your products - promises delivered in a natural, organic, cruelty free way.
The best face oil I have ever tried, my elasticity has improved significantly, my face looks younger and fresher. THANK YOU!
I really like this product - Anti-Wrinkle Emulsion. Can you please let me know when you have it in stock again. Thanks, Matt
The perfect product, the perfect scent, even if the bottle is at least a little bigger :)
The best product ever!
Fantastic!!
Along with Nikelhidris my favorite Nikel product. Very quickly the skin becomes tighter, firmer and velvety. I can't do without him anymore.
Excellent! Wonderful smell!
My skin is dry and there is an improvement after a couple of uses.
NOTE: We do not verify whether reviewers have actually purchased or used the products. Customer comments reflect their freedom of expression and right to information, helping other consumers become familiar with the features, benefits, and drawbacks of products before purchase. The following reviews are solely the opinions of the authors, and "Priroda lijeći" bears no responsibility for their content or the accuracy of the information.